Leif (est. 2011) is Brooklyn’s delightfully curated, women-owned lifestyle boutique founded by Stacy Anne Longenecker. What started as a one-woman “Card Shop” in her apartment evolved into two brick‑and‑mortar locations and a soulful online experience. With a tiny but mighty team, Leif curates homeware, apparel, jewelry, art, paper goods, botanicals, and even in-house candles. Each product; from stone‑washed waffle towels to hand-poured reed diffusers; is selected to spark joy, bring people together, and brighten daily rituals. Despite being small-scale, their ethos is big–on purpose: women-owned and operated, community-driven, and ever-surprising in its range of accessible, standout pieces. Whether it’s a Sisters & Socks refresh or a plant-friendly vase, Leif greets every morning with delight.

Hernán Herdez is a seasonless jewelry label founded by Puerto Rican art director and designer Melissa Hernández. Based in NYC, the brand crafts pieces that blur the line between adornment and art, like fluid signet rings, architectural drop earrings, and sculptural cuffs, handmade by New York silversmiths. Rooted in obscure geometry, Caribbean echoes, and concept-driven visuals, every piece feels enigmatic yet effortlessly wearable. Mindful of the environment, her collections use only recycled metals, making minimalist style sustainable. Whether you're stacking the irregular signet or dangling exquisite pearl cages, Hernán Herdez makes jewelry that lasts for lifetimes, not seasons.

HARA, founded in 2016 by Allie Cameron, is a purpose-led, female-owned underwear and loungewear label rooted in natural living and self-care. Crafted from OEKO-TEX® bamboo lyocell, chosen for its softness, hypoallergenic qualities, and eco-credentials, HARA pieces are dyed using GOTS-certified low-impact reactive dyes, ensuring both environmental and skin safety. The brand embraces a seed-to-garment ethos: minimal bootstrapped collections, closed-loop production, and a commitment to 1% for the Planet, making sustainability more than a tagline, it’s a lifestyle. Made in Vietnam under WRAP & BetterWork-certified conditions, HARA customers swear by its comfort, often calling it “like wearing nothing” making it perfect for conscious women who want basics that feel good long after the rinse cycle.