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Leif

Leif (est. 2011) is Brooklyn’s delightfully curated, women-owned lifestyle boutique founded by Stacy Anne Longenecker. What started as a one-woman “Card Shop” in her apartment evolved into two brick‑and‑mortar locations and a soulful online experience. With a tiny but mighty team, Leif curates homeware, apparel, jewelry, art, paper goods, botanicals, and even in-house candles. Each product; from stone‑washed waffle towels to hand-poured reed diffusers; is selected to spark joy, bring people together, and brighten daily rituals. Despite being small-scale, their ethos is big–on purpose: women-owned and operated, community-driven, and ever-surprising in its range of accessible, standout pieces. Whether it’s a Sisters & Socks refresh or a plant-friendly vase, Leif greets every morning with delight.

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Hernán Herdez

Hernán Herdez is a seasonless jewelry label founded by Puerto Rican art director and designer Melissa Hernández. Based in NYC, the brand crafts pieces that blur the line between adornment and art, like fluid signet rings, architectural drop earrings, and sculptural cuffs, handmade by New York silversmiths. Rooted in obscure geometry, Caribbean echoes, and concept-driven visuals, every piece feels enigmatic yet effortlessly wearable. Mindful of the environment, her collections use only recycled metals, making minimalist style sustainable. Whether you're stacking the irregular signet or dangling exquisite pearl cages, Hernán Herdez makes jewelry that lasts for lifetimes, not seasons.

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