HARA

HARA, founded in 2016 by Allie Cameron, is a purpose-led, female-owned underwear and loungewear label rooted in natural living and self-care. Crafted from OEKO-TEX® bamboo lyocell, chosen for its softness, hypoallergenic qualities, and eco-credentials, HARA pieces are dyed using GOTS-certified low-impact reactive dyes, ensuring both environmental and skin safety. The brand embraces a seed-to-garment ethos: minimal bootstrapped collections, closed-loop production, and a commitment to 1% for the Planet, making sustainability more than a tagline, it’s a lifestyle. Made in Vietnam under WRAP & BetterWork-certified conditions, HARA customers swear by its comfort, often calling it “like wearing nothing” making it perfect for conscious women who want basics that feel good long after the rinse cycle.