Okej Studio is a Swedish-American design duo bringing ultra-modern whimsy to home furnishings. Best known for their wavy “squiggle” rugs, Okej’s creations defy convention with bold shapes and punchy colors that instantly liven up any space. Founded in 2020 by a Swedish designer and her American engineer husband, the studio treats homeware like artwork – each rug, mirror, or chair is meant to be a standout piece. Yet they never sacrifice function: their plush wool rugs are as cozy underfoot as they are eye-catching. With Okej, minimal Scandinavian design gets a fun, funky twist, proving that clean lines and playful curves can happily coexist.

The Primary Essentials is the Brooklyn shop where mundane meets magical. This independent boutique (opened by tastemaker Lauren Snyder) elevates primary essentials of daily living through exquisite design. Shelves are lined with things like hand-thrown ceramics, small-batch apothecary goods, linen kitchen towels, and coffee table books – each item carefully chosen to bring beauty to routine. The style is minimal but warm, with an emphasis on craftsmanship and materials that age gracefully. Whether you’re picking up a scented candle or a stoneware mug, you know it’s going to become your new favorite thing. It’s everyday living, but profoundly prettier.

Upton is a Southern California design studio on a mission to blur the line between home goods and art. Founded by husband-and-wife duo Michael and Mariel Upton, this artist-owned brand creates everything from modern wall hangings and “please-step-on-me” woven rugs to funky wine racks and sculptural lamps. Each piece is designed in-house with an eye for quality and a love for the perfectly imperfect, so you’re getting gallery-worthy craftsmanship minus the snooty vibes. Upton believes home is a sacred space and that everyday objects should spark joy – whether it’s an abstract print that ties the room together or a cool record stand that shows off your vinyl and your style. Live with beauty every day? Don’t mind if we do.

WMS&CO. (short for Williams & Co.) transforms your work desk into a style statement. This NYC-based studio creates exquisitely crafted desk accessories – think weighty brass pens, minimalist rubber stamps, leather-bound notebooks – all with a touch of old-school elegance. Founded by a designer duo with a passion for heritage design, WMS&CO. believes even a paper clip can (and should) be beautiful. Their collection blends form and function seamlessly, making everyday tools feel special. If you geek out over the feel of good paper or the click of a fine pen, welcome to your personal heaven – where design snobbery meets productivity.

Coming Soon is a Lower East Side design playground serving up bold, quirky home goods and gifts. This independently owned shop curates fun-yet-functional pieces from emerging designers and vintage finds, inviting you to play with your decor. Helmed by two design-world veterans, it believes in making your space uniquely you (corn stool and confetti cutting board, anyone?) – all at prices that won’t make you cry into your throw pillow. It’s like an inclusive house party where every aesthetic is welcome and gift-wrapping is taken very seriously.