Toast

Founded in 1997 in rural Wales by Jessica and Jamie Seaton, TOAST began with relaxed loungewear and nightwear inspired by the rugged British countryside. Today, it’s a mindful lifestyle brand offering simple, functional clothing and thoughtfully curated homeware produced in collaboration with global artisans, mild hand‑woven linen dresses, block‑printed cotton pyjamas, mohair throws, ceramic tableware, and even hot-water-bottle covers.

Their ethos? A commitment to slow living meets active sustainability. The TOAST Circle program brings pieces back to life via Reworn (pre-loved resale), Repair (free visible mending), Renewed (artisan-repaired collections), and local Exchange swaps, together repairing over 7,000 garments and mending thousands more. With in-house repair services, weaving workshop events, and a 2024 Social Conscience Report, TOAST proves longevity is the anti-fast-fashion revolution, grounded in craftsmanship and care, from Wales to the West Village.