Leif (est. 2011) is Brooklyn’s delightfully curated, women-owned lifestyle boutique founded by Stacy Anne Longenecker. What started as a one-woman “Card Shop” in her apartment evolved into two brick‑and‑mortar locations and a soulful online experience. With a tiny but mighty team, Leif curates homeware, apparel, jewelry, art, paper goods, botanicals, and even in-house candles. Each product; from stone‑washed waffle towels to hand-poured reed diffusers; is selected to spark joy, bring people together, and brighten daily rituals. Despite being small-scale, their ethos is big–on purpose: women-owned and operated, community-driven, and ever-surprising in its range of accessible, standout pieces. Whether it’s a Sisters & Socks refresh or a plant-friendly vase, Leif greets every morning with delight.

The NKC Store is a Dallas-based boutique where everyday fashion gets an eclectic upgrade. Launched in 2012 by a style-savvy founder, this Asian-owned shop specializes in wardrobe staples with a twist. Think easy-going dresses, chic co-ords, and streetwear-inspired separates that are totally wearable and packed with personality (a classic tee with avant-garde sleeves, anyone?). Many pieces are designed and made in South Korea, infusing that coveted K-fashion edge into the mix of globally curated brands. The vibe is modern sophistication meets fun-loving flair, so whether you’re dressing for work or the weekend, NKC’s got something that will make you feel confidently out of the ordinary.

Coming Soon is a Lower East Side design playground serving up bold, quirky home goods and gifts. This independently owned shop curates fun-yet-functional pieces from emerging designers and vintage finds, inviting you to play with your decor. Helmed by two design-world veterans, it believes in making your space uniquely you (corn stool and confetti cutting board, anyone?) – all at prices that won’t make you cry into your throw pillow. It’s like an inclusive house party where every aesthetic is welcome and gift-wrapping is taken very seriously.